Improve Your Customer Experience Online. Integrate Your Website and Lightspeed®EVO DMS.

November 16th, 2017 by Rob Grant

More and more consumers make buying decisions before they even walk through your doors. Two-thirds of shoppers are "web-rooming"1 — using dealer websites like showrooms.

Are You Positioned to Attract Millennials?

August 28th, 2017 by Rob Grant

Everybody’s talking about the millennial generation—sociologists, the media, and of course, marketers. The better the recreation industry understands how to sell to millennials, the better we can understand our economic future and position ourselves for success.

Crime Happens

May 3rd, 2017 by Paula Crosbie

When you think about crime, do you think, “It won’t happen to me?” An owner I know thought that, until he called to tell me that he’d just discovered someone had been stealing from him.

A powersports dealership is a ripe target for all kinds of crime: fraud, theft, forgery, and embezzlement among them. And any of them can happen to you.

Here’s a rundown of exactly what these crimes entail:

Creating a Positive Customer Experience

May 3rd, 2017 by Rob Grant

Recently, I’ve been shopping for a new tow vehicle so my family can load up the camper and enjoy the great outdoors this summer.

In my search for the right vehicle, I’ve visited a number of dealerships with various levels of personal service. As I reflected on my experience with each dealership, I thought about the goals of each dealer and the type of customer experience they wanted to provide.

Take a Moment to Reflect - Now Get Back on the Throttle

December 28th, 2016 by Rob Grant

Speedometer GuageThe fall and winter months are always a great time for all of us to hit the various industry shows, determine what we will have to sell for the upcoming months with new model year products, and hopefully be able to take a few minutes to spend with friends, family and loved ones during the holidays and New Years.

5 Tips to be READY for Year-End

December 14th, 2016 by Dixie Morrow

YearEndTipsAs another year draws to a close we are reminded that it is a good time to break old habits and step into the New Year with renewed spirits and fresh ideas. The problem is that life doesn’t slow down and give us time to reflect by a warm fire with a cup of hot chocolate!  In fact, many of us find ourselves so busy we feel like we are in overdrive!

Think You've Seen LightspeedEVO? Look Again

December 12th, 2016 by Brian Bodine

Look-At-LightspeedBy now you have probabaly had the chance to see LightspeedEVO at an industry trade show or possibly at another dealership and thought you saw all it had to offer. Well, think again. With 1,000+ dealerships using LightspeedEVO, it is quickly becoming the fastest dealer adopted dealership management software (DMS) in the powersports, marine, and RV industries.

Help Your Business Become More Intelligent

December 9th, 2016 by Kris Denos

BI with LightspeedWhat really is business intelligence? Aside from being a big buzzword in business today, what does it really mean? If you look up the definition, it is really broad – the ability to analyze information to improve decision making in your business. That means that almost any data you get on your business, as long as it is used to help you make business decisions, could be business intelligence, right? Not really.

Do Your Parts Really Exist?

October 13th, 2016 Zac Stringam

online_shoppingFacebook, Twitter, Instagram, eBay, Amazon, iTunes … none of these existed 20 years ago. Today, they’re seemingly critical to the lives of every Gen Y’er and Millennial in America. Last week, when I was taking away my teenage daughter’s iPad for the weekend—so that she could experience the real world—she told me, “but if I’m not online, it will be like I don’t exist!”

Reporting Tools That Are Off The Charts

September 22nd, 2016 by Chris Hauck

PieChartingLightspeedEVOSeveral years ago I attended a dealer conference where I met with four different dealers. Each of them wanted to know how to get specific information out of the LightspeedEVO custom reports module. I showed each dealer how to export the report to excel and then use excel to get the information and chart it. This was not easy for them and ended up being painful for all of us. These dealers kept asking, “why can’t I just view this inside of LightspeedEVO?” Back then, they couldn’t. Today, they can thanks to our wonderful Lightspeed development team.

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