Have you ever wanted to have answers to all of your deepest Lightspeed and general business questions, right in the palm of your hand? Now you can with Lightspeed’s Service Connect Anywhere. Service Connect Anywhere is a complete library of Powersports, Marine and RV business best practices, how-to documentation, training information and set-up instructions. You can even start a case with Support, conduct a live web chat, or search our large and ever growing knowledgebase.
Several years ago I attended a dealer conference where I met with four different dealers. Each of them wanted to know how to get specific information out of the LightspeedEVO custom reports module. I showed each dealer how to export the report to excel and then use excel to get the information and chart it. This was not easy for them and ended up being painful for all of us. These dealers kept asking, “why can’t I just view this inside of LightspeedEVO?” Back then, they couldn’t. Today, they can thanks to our wonderful Lightspeed development team.
You run a complex business. You have strong competition. You constantly have a million things going on. If you are an astute observer of your business, you likely have found a number of things that you could be doing better. When it comes to setting goals, you have to be a master at prioritization. Focusing on being great at a few things will trump being average or at many. As a rule of thumb, you should aim for 4-5 strategic goals per year. The key to inefficiency and to destroying employee morale is to change your dealership’s focus and chase a new goal every month.
Let’s be honest, we all have extremely busy lives. We multi task and move so quickly that all kinds of things are able to slip through the cracks or get easily looked over. This even tends to be true when it comes to our dealer management systems. The tasks are done certain way, and there seems to be no time to learn anything anything new; even when we know it could help us in our day to day job to make better and smarter decisions.
Investing in a dealer management system (DMS) can be both an exciting and stressful time for a dealership. People generally envision a long-term benefit, but once they get into evaluating, buying and implementing a DMS, they aren’t sure if the light at the end of the tunnel was sunlight or a 250 ton locomotive! Over the past three decades we have installed dealer management systems in thousands of dealerships and found some common threads that can make the whole process easier on everyone in the business.
Your dealership, large or small, is complex and has many moving pieces that all need to be tracked, managed, monitored, and reported on. The DMS has to handle that complexity and simplify it as much as possible. There is a significant challenge in simply keeping track of everything you do in your business. That is where many dealer management systems will fall short.
When people outside the industry ask me what CDK Global does I usually try to tell them that, in a nutshell, we provide software for dealers to run their entire business. From retail sales at the counter to accounting in the back office and everything in between, our software takes care of it. In reality, that is a huge understatement because our company does so much more.
One of the most powerful tools in LighspeedEVO are the advanced reporting capabilities. Custom reporting has been developed to help Lightspeed users obtain key data, metrics, and information about their dealership from each department. This data syncs between departments inside the dealer management system (DMS). Owners and managers can use this data to see deeper into their business and gain insight.
March Madness. The Big Dance. Everyone loves it. During the season, 300 plus teams complete to be in the top 68 to make the tournament. When the final 68 get in, it’s one of the most intriguing events in the United States. Why? Because we love the Cinderella. The team that is relatively unheard of or has the revenue budget that is 1/20th of the larger schools, but they manage to upset the Goliath.
In a previous blog post I suggested that a key to being a successful salesperson is knowing your customer. So let me pose a question: have you ever thought about what the color of your customer’s car/truck can tell you about their buying habits? Knowing the color of your customer’s car can tell you a lot about them. What are they motivated by? What set of emotions can you target as you present your products and services?